Click here to see the SAS code.
Click here to see the example.
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This example demonstrates how you might plot Claritas/PRIZM data
using SAS.
First I imported a zipcode boundary map (from an ESRI Shape File).
Then I drew the map with Proc Gmap, using the Claritas/PRIZM population
segment titles as the html hover-text (I didn't have any quantitative
numeric data, but if you had something like what % of the population
was each segment, etc, then you might want to shade the zipcodes by
that variable). I then annotated an outline of the county over the
zipcode map, so you could 'see' where the zipcodes were in relation
to the county.
I follow the map with a Proc Print table of all the segment titles
in the county, with a summary count of the number of times each
appeared. You can click on the segment names in the table to see
Claritas' description.
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